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The New AAA Club: Angry AdWords Advertisers
In May 2005, a CNN article quoted Dana Todd, president of SEMPO as saying: “Google has always beenworse than bad [at customer service.]” That same article presented the results of an independent survey...
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Critiquing Google’s Customer Support
In my last column, I scoured the web, drumming up angry AdWords users from the depths of blogs and message boards and consolidating their suffering into a plaintive against Google’s customer service....
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The Efficient Middleman
SEM clients who deal directly with the search engines expose themselves to greater inefficiencies than those who hire agencies. Unfortunately, the traditional view of agencies as inefficient middlemen...
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The Dark Side of Interactive Marketing Isn’t So Dark
Privacy advocates are busy stirring the pot over the allegedly illicit invasiveness of behaviorally targeted ads, but a close examination of available data reveals that their hand-wringing is little...
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Google and Yahoo’s Campaign Management
Advertisers must carefully weigh pros and cons when considering whether or not to use Google and Yahoo’s automated bid optimization tools. The two biggest PPC search advertising networks are getting...
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SEM is on The Verge of a Paradigm Shift
There’s been a lot of soul-searching that’s been going on in the world of SEM lately and it’s good for everybody. Some of this introspection has doubtless been stimulated by the comments of my boss,...
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If SEO is Rocket Science, I’m a Pretzel
Thank heavens that the SEO contest to rank #1 in Google for “Dave Pasternack” has finally revealed the truth: SEO is rocket science. It’s clearly rocket science. This frog can finally be free to...
View ArticleWill I be Sued for Supporting Piracy?
Disclaimer: I’m not a lawyer, and nothing I say should be taken as any sort of informed legal opinion. In the wake of Viacom’s recent suit against Google and YouTube, advertisers should consider...
View ArticleBeyond the SEM Bells and Whistles
There’s a lot more to search engine marketing than examining the pros and cons of all the hot new Google AdWords services. True, that’s often the most fun and interesting part, which explains why...
View ArticleCulture Shock on Madison Avenue
Last week’s announcement that the Interpublic Group acquired Reprise Media set off a round of self-congratulatory praise up and down Madison Avenue. It was as though they stopped hitting the snooze...
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